Sky News has lost popularity, like CNN and BBC, as they have increasingly drifted from journalism into an obsessive focus, particularly in their coverage of Donald Trump and Christianity. What should be rigorous, fact-driven scrutiny now often feels like a standing editorial verdict: Trump is wrong, regardless of context. This pattern has not only weakened journalistic balance but has also alienated a significant portion of its audience.
Constructive criticism of political leaders is necessary in a democracy, but obsession is not the same as accountability. When every development is viewed through a hostile lens, journalism begins to resemble activism. Viewers quickly recognize this shift, and once trust is lost, ratings, relevance, and influence follow.
The danger for Sky News is not Donald Trump himself, but the erosion of credibility that comes from predictable narratives. Journalism loses power when audiences can already guess the conclusion before the facts are presented. A media house that appears emotionally invested in the downfall of one individual risks sacrificing objectivity for ideology.
If Sky News wishes to remain relevant, it must rediscover the discipline of balanced reporting: presenting facts fully, challenging all sides equally. Journalism’s strength lies in truth, not vendetta. When media houses abandon this principle, decline is no longer a possibility; it becomes inevitable. Falsehood cannot sustain any institution. Media Houses should return to history and reflect on how other media houses that followed a similar path ultimately ended.
